Studio note · Jul 2026
Why it’s called Escape Velocity
The name comes from astrophysics: the speed an object must reach to break free from a planet’s gravitational pull. Here’s why that’s the right metaphor for creative work.
In astrophysics, escape velocity is the speed an object must reach to break free from a planet’s gravitational pull and move into wider, limitless space. It is not a gentle threshold. Below it, gravity always wins and pulls you back into the same orbit. At it, everything changes.
Every creative project, every branding challenge, every reimagined strategy has the same physics. There is a critical point where old ideas have to be left behind and you begin to operate in entirely new territory. Most work never reaches it, not for lack of talent but for lack of velocity.
Why a podcast about it
Because conversation is one of the most creative and collaborative things we get to do, and I do not think we treat it that way. We mostly treat talking as a delivery mechanism for ideas we already had. But the good stuff, in my experience, does not exist before the conversation starts. It gets made in the exchange, by two people thinking out loud at each other, and it usually shows up somewhere neither of us planned to go.
So there is no agenda here. No questions sent in advance, no format to hit, no framework. That is not laziness, it is the whole design. The moment you script it you are just taking turns reciting, and nothing new gets built.
Every guest is simply someone I am curious about. Agency founders, designers, writers, filmmakers, marketers, coaches, executives, and once my seventeen-year-old niece in the middle of her college search. The invitation is the one I wish more people got: come talk about the thing you have actually been thinking about.
Escape velocity is the speed at which old ideas lose their grip on you.
If you have hit a transition point in your work or your life and are wondering what comes next, you are exactly who this is for. A lot of us are feeling more separated than we used to, and hungrier for connection, honesty, and some sense of awe and discovery. An hour of two people talking honestly turns out to be a decent antidote.
New episodes land roughly twice a month, sometimes more, sometimes with a little breathing room between conversations. The archive is all here, wherever you listen.
